ICICIAuto.com is a pioneering microsite created for ICICI Bank's Car Loans and Two Wheeler Loans team. It enables users to explore brands, models, and variants of vehicles, check for discounts and pre-approved loans, compare cars, and apply for loans—all in one place.
Key Challenges
Dynamic Vehicle Database: Building a platform that features comprehensive, real-time updated data for all car and two-wheeler brands, models, and variants.
Comparison Feature: Enabling users to compare vehicles based on specifications, pricing, and features to make informed decisions.
Loan Integration: Streamlining the loan process by allowing users to check discounts, verify pre-approved loan eligibility, and apply online directly through the platform.
Microsite for the Loan Team: Creating an engaging, easy-to-navigate microsite specifically for the Bank's Car & Two Wheeler Loan Team.
Comprehensive Vehicle Information: Providing users with updated and accurate data on vehicle pricing, specifications, and variants, essentially being an end-to-end solution for vehicle search until purchase.
User-Friendly Loan Eligibility Check: Simplifying the process for users to check discounts, pre-approved loans, and eligibility.
Our Contribution
Real-Time Vehicle Database: Developed a dynamic platform that features comprehensive, real-time updated data for all car and two-wheeler brands, models, and variants.
Vehicle Comparison Tool: Implemented a feature that allows users to compare vehicles based on specifications, pricing, and features, aiding in informed decision-making.
Integrated Loan Process: Streamlined the loan process by enabling users to check discounts, verify pre-approved loan eligibility, and apply online directly through the platform.
Engaging Microsite: Created an engaging, easy-to-navigate microsite specifically for the Bank's Car & Two Wheeler Loan Team.
Accurate Vehicle Information: Ensured the platform provides users with updated and accurate data on vehicle pricing, specifications, and variants, serving as an end-to-end solution for vehicle search until purchase.
Simplified Loan Eligibility Check: Simplified the process for users to check discounts, pre-approved loans, and eligibility, enhancing user experience.
