The GiftPass App is a marketplace where users can buy, sell, exchange, and trade gift cards. It includes comprehensive API integrations, a scalable microservices architecture, and was delivered within a tight 3-month timeline to disrupt the US gift card market.

Key Challenges

  • Comprehensive Marketplace: Building an MVP that allows users to buy, sell, exchange, and trade gift cards via an iOS app and an admin web panel.

  • API Integrations: Implementing Blackrock Giftcard API for branded gift cards, Stripe API for payment processing, Plaid API for account validation, and Twilio API for SMS-based phone verification & BlackHawk API for gift cards.

  • Scalable Architecture: Developing a microservices-based architecture to ensure the app can scale seamlessly as the business grows.

  • Rapid Delivery: Delivering a robust and functional MVP within the client’s 3-month timeline, enabling a fast market launch.

  • Highly Competitive Market: Disrupting the massive US gift card market, where a significant number of unused cards lie dormant in households.

  • No Tech/Product Team: Building the startup idea for a client who lacked a technical team.

  • Future Scalability: Ensuring the platform supports growth and additional features beyond the MVP stage.

  • Complex Integrations: Integrating multiple APIs for payments, verification, and gift card issuance.

Our Contribution

  • MVP Development: Built a comprehensive marketplace MVP that allows users to buy, sell, exchange, and trade gift cards via an iOS app and an admin web panel.

  • API Integration: Implemented Blackrock Giftcard API for branded gift cards, Stripe API for payment processing, Plaid API for account validation, Twilio API for SMS-based phone verification, and BlackHawk API for gift cards.

  • Microservices Architecture: Developed a microservices-based architecture to ensure seamless scalability as the business grows.

  • Timely Delivery: Delivered a robust and functional MVP within the client’s 3-month timeline, enabling a fast market launch.

  • Market Disruption: Helped the client disrupt the massive US gift card market, addressing the issue of dormant unused cards in households.

  • Technical Leadership: Provided the technical expertise and leadership to build the startup idea for a client who lacked a technical team.

  • Scalability Planning: Designed the platform to support future growth and additional features beyond the MVP stage.

  • Complex API Integrations: Successfully integrated multiple APIs for payments, verification, and gift card issuance.